Alison N. Novak

The New Review Economy

Third-Party Review Sites, Reputation, and Neo-Liberal Public Relations in the Digital Age

• Broschiertes Buch

Produktbeschreibung

This book examines third-party review sites (TPRS) and the intersection of the review economy and neoliberal public relations, in order to understand how users and organizations engage the 21st century global review economy.

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Produktdetails

• Routledge Focus on Public Relations
• Verlag: Taylor & Francis Ltd
• Seitenzahl: 140
• Erscheinungstermin: 1. August 2022
• Englisch
• Abmessung: 216mm x 140mm x 8mm
• Gewicht: 184g
• ISBN-13: 9780367568139
• ISBN-10: 0367568136
• Artikelnr.: 65911811

Autorenporträt

Alison N. Novak is an assistant professor at Rowan University in the Department of Public Relations & Advertising. Her work explores the intersections of digital media, public engagement, and policy. She is the co-author of Network Neutrality and Digital Dialogic Communication. Her work is featured on BBC Radio, Wired Magazine, and The Huff Post.

Inhaltsangabe

Introduction 1. Digital Labor on Third-Party Review Sites 2. Trust,
Credibility, and the Power of Reviews 3. Yelp's Super Reviewers 4.
Scrubbing and Ethics 5. Lawsuits and Organizational Control 6. Advocacy and
Third-Party Review Sites 7. Best Practices Conclusion