- Broschiertes Buch
- Merkliste
- Auf die Merkliste
- Bewerten Bewerten
- Teilen
- Produkt teilen
- Produkterinnerung
- Produkterinnerung
Regional management has taken on a new role and is becoming more important. This book explores the challenges of European, US and Asian companies. It outlinines how regional headquarters can develop into Dynamic Competence Relay centers to master these challenges.
Andere Kunden interessierten sich auch für
- Björn AmbosThe New Role of Regional Management74,99 €
- G. ChryssochoidisRolling Out New Products Across International Markets74,99 €
- G. ChryssochoidisRolling Out New Products Across International Markets117,99 €
- A. MironkoDeterminants of FDI Flows Within Emerging Economies74,99 €
- The Changing Nature of Doing Business in Transition Economies37,99 €
- R. HaakTheory and Management of Collective Strategies in International Business118,99 €
- Mei-Ling WangGlobal Health Partnerships37,99 €
-
-
-
Regional management has taken on a new role and is becoming more important. This book explores the challenges of European, US and Asian companies. It outlinines how regional headquarters can develop into Dynamic Competence Relay centers to master these challenges.
Produktdetails
- Produktdetails
- Verlag: Palgrave Macmillan / Palgrave Macmillan UK / Springer Palgrave Macmillan
- Artikelnr. des Verlages: 978-1-349-35975-2
- 1st ed. 2010
- Seitenzahl: 316
- Erscheinungstermin: 10. Dezember 2009
- Englisch
- Abmessung: 216mm x 140mm x 18mm
- Gewicht: 400g
- ISBN-13: 9781349359752
- ISBN-10: 1349359750
- Artikelnr.: 44711266
- Verlag: Palgrave Macmillan / Palgrave Macmillan UK / Springer Palgrave Macmillan
- Artikelnr. des Verlages: 978-1-349-35975-2
- 1st ed. 2010
- Seitenzahl: 316
- Erscheinungstermin: 10. Dezember 2009
- Englisch
- Abmessung: 216mm x 140mm x 18mm
- Gewicht: 400g
- ISBN-13: 9781349359752
- ISBN-10: 1349359750
- Artikelnr.: 44711266
BJÖRN AMBOS Professor for International Management and Marketing, Vienna University of Economics and Business Administration, Austria. BODO B. SCHLEGELMILCH Professor for International Marketing and Management, Dean of the WU Executive Academy, Vienna University of Economics and Business Administration, Austria.
PART I: SUCCEEDING IN EUROPE The Market: Is there Common Ground Between Belgian and Bulgaria or Spain and Slovakia? The Headquarter Dilemma: Does Geography Matter? The Local Dilemma: Why Does Corporate not Recognize How Different We Are From Other Markets? The Regional Solution: Dynamic Management of Market Diversity PART II: CHALLENGES AND SOLUTIONS US Companies in Europe: Going East - Challenges and Solutions Japanese Companies in Europe: Going West - Challenges and Solutions European Companies: Developing the Home Turf - Utilizing Emerging Market Opportunities PART III: SELECTED CASES - THE BEST IN CLASS Learning From the Pharmaceutical Industry Learning From the Automotive Industry Learning From the Sport Shoe Industry Learning From the Banking Industry Conclusion The Dynamic Competence Relay (DCR): The New Role of Regional Management
PART I: SUCCEEDING IN EUROPE The Market: Is there Common Ground Between Belgian and Bulgaria or Spain and Slovakia? The Headquarter Dilemma: Does Geography Matter? The Local Dilemma: Why Does Corporate not Recognize How Different We Are From Other Markets? The Regional Solution: Dynamic Management of Market Diversity PART II: CHALLENGES AND SOLUTIONS US Companies in Europe: Going East – Challenges and Solutions Japanese Companies in Europe: Going West – Challenges and Solutions European Companies: Developing the Home Turf – Utilizing Emerging Market Opportunities PART III: SELECTED CASES – THE BEST IN CLASS Learning From the Pharmaceutical Industry Learning From the Automotive Industry Learning From the Sport Shoe Industry Learning From the Banking Industry Conclusion The Dynamic Competence Relay (DCR): The New Role of Regional Management
PART I: SUCCEEDING IN EUROPE The Market: Is there Common Ground Between Belgian and Bulgaria or Spain and Slovakia? The Headquarter Dilemma: Does Geography Matter? The Local Dilemma: Why Does Corporate not Recognize How Different We Are From Other Markets? The Regional Solution: Dynamic Management of Market Diversity PART II: CHALLENGES AND SOLUTIONS US Companies in Europe: Going East - Challenges and Solutions Japanese Companies in Europe: Going West - Challenges and Solutions European Companies: Developing the Home Turf - Utilizing Emerging Market Opportunities PART III: SELECTED CASES - THE BEST IN CLASS Learning From the Pharmaceutical Industry Learning From the Automotive Industry Learning From the Sport Shoe Industry Learning From the Banking Industry Conclusion The Dynamic Competence Relay (DCR): The New Role of Regional Management
PART I: SUCCEEDING IN EUROPE The Market: Is there Common Ground Between Belgian and Bulgaria or Spain and Slovakia? The Headquarter Dilemma: Does Geography Matter? The Local Dilemma: Why Does Corporate not Recognize How Different We Are From Other Markets? The Regional Solution: Dynamic Management of Market Diversity PART II: CHALLENGES AND SOLUTIONS US Companies in Europe: Going East – Challenges and Solutions Japanese Companies in Europe: Going West – Challenges and Solutions European Companies: Developing the Home Turf – Utilizing Emerging Market Opportunities PART III: SELECTED CASES – THE BEST IN CLASS Learning From the Pharmaceutical Industry Learning From the Automotive Industry Learning From the Sport Shoe Industry Learning From the Banking Industry Conclusion The Dynamic Competence Relay (DCR): The New Role of Regional Management