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If we are to produce our greatest levels of selling success, then we must accept the inevitable evolution of selling as a combined effort of buyer and seller cooperation! The Cooperation SellingTM methodology and applications creates an evolutionary convergence of buyer and seller intelligence establishing a seamless collaboration for creating and sustaining optimal selling results. Over the last twenty-five years, I have had the good fortune to educate, coach and observe over 70,000 of the best B2B sellers and sales leaders in the world. I've learned a tremendous amount from both them and their clients. The Cooperation SellingTM method is a natural extension of those experiences. Whether doing business with an individual decision maker or a more complex Decision Influence Group, you will find that the methodology, strategies and proven real world applications this book has to offer will elevate you to the pinnacle of your selling profession.