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The aim of this book is to understand whether the new social game creates wealth for its participants. For this reason, the authors look at the theoretical implications of the increasing overlap between dialogue and sale, market and society, or, more simply, money and gift.

Produktbeschreibung
The aim of this book is to understand whether the new social game creates wealth for its participants. For this reason, the authors look at the theoretical implications of the increasing overlap between dialogue and sale, market and society, or, more simply, money and gift.
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Autorenporträt
Francesca De Canio is a PhD candidate at Parma University. Davide Pellegrini is Professor of Marketing in the Department of Economics and Management at Parma University.