Jean-Noel Kapferer

Broschiertes Buch

The New Strategic Brand Management

Advanced Insights and Strategic Thinking

Herausgeber: Finch, Jon

Beschreibung

Develop your understanding of brand management and strategic brand thinking with this essential, definitive reference source designed for both professionals and students.

Autor

Jean-Noël Kapferer is an internationally recognized authority on brands and brand management. A Professor of Marketing Strategy at HEC Graduate School of Management in France, he holds a PhD from Northwestern University. He is also the author of The Luxury Strategy (Kogan Page).

Produktdetails

• Verlag: Kogan Page Ltd
• 5 Revised edition
• Seitenzahl: 512
• Erscheinungstermin: 3. Januar 2012
• Englisch
• Abmessung: 246mm x 189mm x 27mm
• Gewicht: 974g
• ISBN-13: 9780749465155
• ISBN-10: 0749465158
• Artikelnr.: 33768726