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From communication expert Jefferson Fisher, the definitive book on making your next conversation the one that changes everything No matter who you’re talking to, The Next Conversation gives you immediately actionable strategies and phrases that will forever change how you communicate. Jefferson Fisher, trial lawyer and one of the leading voices on real-world communication, offers a tried-and-true framework that will show you how to transform your life and your relationships by improving your next conversation. Fisher has gained millions of followers through short, simple, practical videos teaching people how to argue less and talk more. Whether it’s handling a heated conversation, dealing with a difficult personality, or standing your ground with confidence, his down-to-earth teachings have helped countless people navigate life’s toughest situations. Now for the first time, Fisher has distilled his three-part communication system (Say it with control, Say it with confidence, Say it to connect) that can easily be applied to any situation. You will learn: * Why you should never “win” an argument * How to assert yourself and communicate with intention * How to set boundaries and frame conversations * Why saying less is often more * How to overcome conflict with connection The Next Conversation will give you practical phrases that will lead to powerful results, from breaking down defensiveness in a hard talk with a family member to finding your own assertive voice at the boardroom conference table. Your every word matters, and by controlling how you communicate every day, you will create waves of positive impact that will resonate throughout your relationships to last a lifetime. Everything you want to say, and how you want to say it, can be found in The Next Conversation.