Michael Wescott Loder

The Nikon Camera in America, 1946-1953

• Broschiertes Buch

Produktbeschreibung

This work examines the roles that American businesses and photojournalists played in the early overseas marketing of the Japanese-built Nikon camera and its Nikkor optics between 1946 and 1951. Particular attention is paid to the San Francisco-based Overseas Finance and Trading Company, which was the major U.S. importer of Nikon products between 1949 and 1953. The work also details the roles of Overseas Finance leaders Hans Liholm and Adolph Gasser in providing marketing and technical guidance to Nikon in the company's formative years.

Produktdetails

• Verlag: McFarland
• Seitenzahl: 228
• Erscheinungstermin: 1. Februar 2008
• Englisch
• Abmessung: 254mm x 178mm x 13mm
• Gewicht: 438g
• ISBN-13: 9780786432219
• ISBN-10: 0786432217
• Artikelnr.: 23016077

Autorenporträt

Michael Wescott Loder was the campus librarian at Ciletti Memorial Library, Schuylkill Campus, Pennsylvania State University for twenty-five years. He is retired and lives in Kutztown, Pennsylvania.

Inhaltsangabe

Table of Contents
Acknowledgments     
Foreword by Robert J. Rotoloni     
Preface     
Introduction: A Meeting in San Francisco     
1. Background: Nippon Kogaku's History to September 1945     
2. The Genesis of the Nikon: A Company in Search of a Product     
3. Creating an Overseas Market     
4. The "Discovery" of the Nikkor (and What Immediately Followed)     
5. 1951 to 1953: OFITRA's Success and Ultimate Failure     
Epilogue-From the Nikon S to the Nikon F and Beyond     
Appendix I. Transcription and Analysis of Nikon and Nikkor Production,
August 1948-April 1951     
Appendix II. The Fate of Nippon Kogaku's Factories     
Appendix III. The Contractual Agreement Between Nippon Kogaku and the
Overseas Finance and Trading Company, April 26, 1950     
Appendix IV. Changes to the First Model Nikons, 1947-1954     
Chapter Notes     
Bibliography     
Index