Rohit Bhargava

The Non-Obvious Guide to Small Business Marketing (Without a Big Budget)

• Broschiertes Buch

Produktbeschreibung

This is the Small Business Marketing advice book yoüve been Googling for. Like having coffee with an expert, this book shares irreverent tips and secrets from WSJ bestselling author and marketing guru Rohit Bhargava on how to promote your business without a huge budget. This book is like a high energy masterclass and brainstorming session all in one ¿ with actionable tips to transform your marketing approach within hours.

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Produktdetails

• Non-Obvious Guides Nr.1
• Verlag: Ideapress Publishing
• Seitenzahl: 124
• Erscheinungstermin: 1. Januar 2019
• Englisch
• Abmessung: 188mm x 135mm x 13mm
• Gewicht: 227g
• ISBN-13: 9781940858609
• ISBN-10: 1940858607
• Artikelnr.: 50510034

Autorenporträt

Rohit Bhargava is the founder of the Non-Obvious Company and entrepreneur having started three successful companies. He is widely considered one of the most entertaining and original thinkers and speakers on marketing disruption and innovation in the world. He is the Wall Street Journal bestselling author of five books and teaches marketing and storytelling at Georgetown University in Washington DC.

Inhaltsangabe

PART I – The Plan
Ch 1 – 5 Myths Of Small Business Marketing:  What do most people believe or
do that is totally wrong and why?
Ch 2 – What To Do First: If you should do one thing to start, what would it
be and why? This will be "quickstart style advice on how to get going and
what it takes"
Ch 3 – The Non-Obvious Method : Introduce the method/approach/process and
how it will help them
 
PART II – The Advice
Ch 4 - The Chicken Strategy - How to focus on the right things and think
strategically
Ch 5 - How To Be Findable - The secret of getting found by customers who
want what you sell. 
Ch 6 - Going Old School - Should you use print advertising or direct mail
and how?
Ch 7 - Social Media Influencers - How to separate "influencers" from
freeloaders and work with them.
Ch 8 - Pay Per Click (Without Losing Your Shirt) - The truth about keyword
marketing
Ch 9 - Reviews From Happy and Unhappy Customers - How to manage your online
reviews with authenticity
Ch 10 - Content Marketing - Master techniques and how to use what you got
Ch 11 - Consultants - How to hire good marketing people without falling for
the hype
Ch 12 - Tracking and Measurement - How to tell if your marketing is working
Ch 13 - Passive Loyalty - How to move your customers from being passively
loyal to being actively loyal
 
PART III - The Resources
Ch 14: 5 Best Things I Ever Read: My picks for most valuable external
pieces of advice
Ch 15: Resources – Media List : Books, videos or podcasts that you
recommend 
 
ENDNOTES
INDEX