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This book deals with an issue related to the Olympic
Winter Games that has been a topic of interest since
their introduction in 1924. Nine years before the
next staging of the Olympic Winter Games takes
place, the whole world is wondering who will bid for
the Games. Being an Applicant City means a lot. It
means facing a tremendous amount of work, a
considerable image boost and a global media presence
over years. It is clear that all Applicant Cities
really want to host the Games; however, as only one
city out of many is elected, it is enough for some
of them to become a centre of global attention for
years as the financial investment put into an
application more than pays off in terms of gained
publicity. Because of the importance of the Olympic
Winter Games, the goal of this book is to evaluate
which winter sport destinations all over the world
that have never applied for or hosted the Olympic
Winter Games, might be future Applicant or Candidate
Cities.
Winter Games that has been a topic of interest since
their introduction in 1924. Nine years before the
next staging of the Olympic Winter Games takes
place, the whole world is wondering who will bid for
the Games. Being an Applicant City means a lot. It
means facing a tremendous amount of work, a
considerable image boost and a global media presence
over years. It is clear that all Applicant Cities
really want to host the Games; however, as only one
city out of many is elected, it is enough for some
of them to become a centre of global attention for
years as the financial investment put into an
application more than pays off in terms of gained
publicity. Because of the importance of the Olympic
Winter Games, the goal of this book is to evaluate
which winter sport destinations all over the world
that have never applied for or hosted the Olympic
Winter Games, might be future Applicant or Candidate
Cities.