Robert Bly

Broschiertes Buch

The Online Copywriter's Handbook

Everything You Need to Know to Write Electronic Copy That Sells

Beschreibung

Shows you how to grab attention and drive sales with customer-focused, results-based Web copy. This book applies persuasive techniques to the interactive capabilities and unique possibilities of the Web. It includes insider tips on how to write a copy for: Websites; Home pages; Internet direct mail; Banner ads; Landing pages; and E-zines.

Autor

McGraw-Hill authors represent the leading experts in their fields and are dedicated to improving the lives, careers, and interests of readers worldwide

Produktdetails

• Verlag: NTC Publishing Group, U.S.
• 2 ed
• Seitenzahl: 336
• Erscheinungstermin: 20. Februar 2003
• Englisch
• Abmessung: 231mm x 154mm x 21mm
• Gewicht: 502g
• ISBN-13: 9780658020995
• ISBN-10: 0658020994
• Artikelnr.: 21275093