The Origin, Diffusion, and Transformation of
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Social movements are dynamic processes that are important to study because of their positive and negative impacts on individuals, cultures, language, governments, nations, and the world. They are at once socially, politically, and rhetorically complex. Although no single theoretical approach can encompass the entirety of social movements, interdisciplinary approaches allow for broader scope and richer theoretical explanatory power. The overall goal of this study is to develop a new theoretical approach to understanding social movements and apply it to the transnational organic agriculture…mehr

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Produktbeschreibung
Social movements are dynamic processes that are
important to study because of their positive and
negative impacts on individuals, cultures, language,
governments, nations, and the world. They are at
once socially, politically, and rhetorically
complex. Although no single theoretical approach can
encompass the entirety of social movements,
interdisciplinary approaches allow for broader scope
and richer theoretical explanatory power. The
overall goal of this study is to develop a new
theoretical approach to understanding social
movements and apply it to the transnational organic
agriculture movement. This study
examines the transnational diffusion of the organic
frame from India to England to the United States and
analyzes the transformation of the organic frame as
it was imported to different sociopolitical and
sociocultural contexts.
Autorenporträt
Joshua J. Frye holds a Ph.D. in rhetoric from Purdue University.
He is an Assistant Professor of Communication Studies at the
State University of New York College at Oneonta. Joshua s
primary research interest is the production, dissemination, and
uptake of persuasive messages, especially of an environmental
and political nature.