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The Modern era, with its apodictic certainty, strong ideologies and beliefs, is gone. Post-modernism with its huge range of uncertainties, doubts, misunderstandings, pessimism is gone, too. A number of anomalous circumstances and exceptional phenomena have raised so much the degree of instability and differentiation to trigger a huge concatenation of changes. So we are facing the challenge of an original era, of a fresh world for a new generation of humans. Homo Monisticus, his over-excited hedonism and his American Dream are coming to an end and Homo Olisticus is emerging with fresh values,…mehr

Produktbeschreibung
The Modern era, with its apodictic certainty, strong ideologies and beliefs, is gone. Post-modernism with its huge range of uncertainties, doubts, misunderstandings, pessimism is gone, too. A number of anomalous circumstances and exceptional phenomena have raised so much the degree of instability and differentiation to trigger a huge concatenation of changes. So we are facing the challenge of an original era, of a fresh world for a new generation of humans. Homo Monisticus, his over-excited hedonism and his American Dream are coming to an end and Homo Olisticus is emerging with fresh values, with his aesth-ethic, with his sensitiveness, with his Mediterranean paradigm. He is realizing that his life is necessarily interdependent with other people and with the rest of the multi-verse. So he refines his unique and innovative sensibility. This book goes back over the transformation from the Insensitive Society to the Sensorial Society up to the Multi-sensitive Society.
Autorenporträt
Ada Cattaneo es profesora de Sociología, Consumo, Tendencias, Comunicación en la Universidad IULM y la Universidad Vida-Salud (Milán). Es investigadora senior, apreciada ponente en congresos globales, bloguera de vanguardia, periodista, socia en Market Dynamics Cultures and Strategies, sociedad estratégica de consultoría, investigación y formación.