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The Origins of the Southern Strategy is a detailed study of the rise of two-party competition in South Carolina during the mid-twentieth century. In 1950, when the study begins, there was for all practical purposes no functioning Republican party in that state, nor was there much of one anywhere in the deep South. During the two decades covered by this study, the interplay between two clear factions--economic and racial conservatives--shaped the growth of the party. Bruce H. Kalk amply demonstrates the implications of these developments for the rightward shift in national politics and charts their effect on the resurgence of assertive economic conservativism, as a new southern base became the core of the Republican party's presidential strategies after 1968.