Companies can't survive without innovating. But most put far more emphasis on generating Big Ideas than on executing them turning ideas into actual breakthrough products, services, and process improvements. This book reveals how to execute an innovation initiative whether a simple project or a grand, gutsy gamble.
?The Other Side of Innovation is packed with clear recommendations about how to put its findings into practice?" - Research Technology Management
?How do companies generate new ideas? And how do they turn those ideas into products? Hardly a week passes without someone publishing a book on the subject. Most are rubbish. But The Other Side of Innovation: Solving the Execution Challenge is rather good ? In their new book [the authors] address two subjects that are usually given short shrift: established companies rather than start-ups and the implementation of new ideas rather than their generation." ? The Economist
??a veritable how-to guide for CEOs and entrepreneurs." ? Inc. Magazine
?Excellent in-depth case studies?" ?well-written book" ?Summing Up: Recommended" - CHOICE Magazine
?How do companies generate new ideas? And how do they turn those ideas into products? Hardly a week passes without someone publishing a book on the subject. Most are rubbish. But The Other Side of Innovation: Solving the Execution Challenge is rather good ? In their new book [the authors] address two subjects that are usually given short shrift: established companies rather than start-ups and the implementation of new ideas rather than their generation." ? The Economist
??a veritable how-to guide for CEOs and entrepreneurs." ? Inc. Magazine
?Excellent in-depth case studies?" ?well-written book" ?Summing Up: Recommended" - CHOICE Magazine
The Other Side of Innovation is packed with clear recommendations about how to put its findings into practice" - Research Technology Management
How do companies generate new ideas? And how do they turn those ideas into products? Hardly a week passes without someone publishing a book on the subject. Most are rubbish. But The Other Side of Innovation: Solving the Execution Challenge is rather good In their new book [the authors] address two subjects that are usually given short shrift: established companies rather than start-ups and the implementation of new ideas rather than their generation." The Economist
a veritable how-to guide for CEOs and entrepreneurs." Inc. Magazine
Excellent in-depth case studies" well-written book" Summing Up: Recommended" - CHOICE Magazine
How do companies generate new ideas? And how do they turn those ideas into products? Hardly a week passes without someone publishing a book on the subject. Most are rubbish. But The Other Side of Innovation: Solving the Execution Challenge is rather good In their new book [the authors] address two subjects that are usually given short shrift: established companies rather than start-ups and the implementation of new ideas rather than their generation." The Economist
a veritable how-to guide for CEOs and entrepreneurs." Inc. Magazine
Excellent in-depth case studies" well-written book" Summing Up: Recommended" - CHOICE Magazine