Norty Cohen is a creative/account guy/researcher whose agency, Moosylvania, develops programming for top national brands. His agency houses a research facility on its campus ¿ and they use national research services to continually dig into consumer motivation. He is featured speaker on national marketing panels and has presented his work at AT&T, Western Union, Taco Bell, Burger King and numerous CMO conferences. The updated study is featured annually in Business Insider and other publications. His other passions include serving as an Executive Board Member of Gateway to Hope, a Breast Cancer Lifeline and playing music in a rock band. He lives in New York and St. Louis.
Inhaltsangabe
CHAPTER ONE Participation is the X Factor CHAPTER TWO No Such Thing as a Traditional Consumer CHAPTER THREE Emotion is the Gateway to Curiosity CHAPTER FOUR Originality Only Happens Once CHAPTER FIVE Make Me Look Good, Make Me Feel Good, Keep Me Entertained CHAPTER SIX Play for Keeps CHAPTER SEVEN There's No Such Thing as Branded Content CHAPTER EIGHT Sharing is Caring CHAPTER NINE Not Your Target Market, It's Your Target's Market
CHAPTER ONE Participation is the X Factor CHAPTER TWO No Such Thing as a Traditional Consumer CHAPTER THREE Emotion is the Gateway to Curiosity CHAPTER FOUR Originality Only Happens Once CHAPTER FIVE Make Me Look Good, Make Me Feel Good, Keep Me Entertained CHAPTER SIX Play for Keeps CHAPTER SEVEN There's No Such Thing as Branded Content CHAPTER EIGHT Sharing is Caring CHAPTER NINE Not Your Target Market, It's Your Target's Market
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