The Path To Influence And Persuasion - Salsbury, Scott E
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The essential resource for mastering influence and persuasion, now enhanced with the latest techniques, insights, and examples that work in real-world settings.In The Path to Influence and Persuasion, Scott E. Salsbury-expert in social psychology and persuasion-dives into why people say yes and how you can harness these insights effectively and ethically, whether in business or personal interactions. Salsbury breaks down key techniques in a way anyone can understand, weaving in relatable scenarios that make complex ideas refreshingly simple. With Salsbury guiding you, you'll gain a clear,…mehr

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The essential resource for mastering influence and persuasion, now enhanced with the latest techniques, insights, and examples that work in real-world settings.In The Path to Influence and Persuasion, Scott E. Salsbury-expert in social psychology and persuasion-dives into why people say yes and how you can harness these insights effectively and ethically, whether in business or personal interactions. Salsbury breaks down key techniques in a way anyone can understand, weaving in relatable scenarios that make complex ideas refreshingly simple. With Salsbury guiding you, you'll gain a clear, actionable understanding of influence without needing a psychology background. Learn the core principles of persuasion, updated with modern applications so you can sharpen your skills and, just as importantly, protect yourself from undue influence. Think you know the methods? Without grasping these subtleties, you might be handing your power to others. Salsbury's Influence Principles: - Reciprocity - Consistency - Social Validation - Affection - Credibility - Exclusivity - Connection, a newly added insight for this book Salsbury's research-based approach is accessible yet profound, showing you how to guide others' decisions thoughtfully. Drawing on 20 years of psychological studies, The Path to Influence and Persuasion delivers an empowering guide for anyone looking to grow their influence in life and work.
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