Kenneth B. Kahn
The PDMA Handbook of New Product Development
Kenneth B. Kahn
The PDMA Handbook of New Product Development
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In this new edition, experts in each area involved in new product development present the best practices for the industry. The very successful First Edition is now the "body of knowledge" for the Product Development and Management Association (PDMA) and is the single reference work that drives their professional certification exam.
In this new edition, experts in each area involved in new product development present the best practices for the industry. The very successful First Edition is now the "body of knowledge" for the Product Development and Management Association (PDMA) and is the single reference work that drives their professional certification exam.
Produktdetails
- Produktdetails
- Verlag: Wiley & Sons
- 2. Auflage
- Seitenzahl: 608
- Englisch
- Gewicht: 1030g
- ISBN-13: 9780471485247
- ISBN-10: 0471485241
- Artikelnr.: 13067723
- Verlag: Wiley & Sons
- 2. Auflage
- Seitenzahl: 608
- Englisch
- Gewicht: 1030g
- ISBN-13: 9780471485247
- ISBN-10: 0471485241
- Artikelnr.: 13067723
KENNETH B. KAHN, PhD, is Associate Professor of Marketing in the Department of Marketing, Logistics, and Transportation at the University of Tennessee.
GEORGE CASTELLION is President of SSC Associates, a custom marketing research consultancy.
ABBIE GRIFFIN is Professor of Business Administration at the University of Illinois, Urbana-Champaign who teaches, researches, and consults in new product development.
GEORGE CASTELLION is President of SSC Associates, a custom marketing research consultancy.
ABBIE GRIFFIN is Professor of Business Administration at the University of Illinois, Urbana-Champaign who teaches, researches, and consults in new product development.
From the contents: Introduction. Acknowledgments. PART ONE: BEFORE YOU GET STARTED. 1. New Products - What Separates the Winners from the Losers and What Drives Success. 2. A New Product's Development Strategy: Formulation and Implementation. 3. New Product Portfolio Planning and Management. 4. Implementing Product Development. 5. Process Ownership. 6. The Fuzzy Front End for Incremental, Platform, and Breakthrough Products. 7. Service Development. PART TWO: ORGANIZING THE DEVELOPMENT. 8. Innovation in Large Companies: Approaches and Organizational Architecture. 9. Managing Product Development Project Teams. 10. Influence and Politics in Product Development. 11. Distributed New Product Development (DNPD). 12. Accelerated Product Development: Techniques and Traps. PART THREE: GETTING STARTED. 13. Market Analysis and Segmentation for New Products. 14.Obtaining Customer Needs For Product Development. 15.Contextual Research for New Product Development. 16. Interacting with Customers in the New Product Development Process. 17. Getting Lightning to Strike: Ideation and Concept Generation. 18. Quantitative Market Research. 19. Extracting Value from Your Patent Portfolio. 20. Technology Management. PART FOUR: DOING THE DEVELOPMENT. 21. Gate Decisions: The Key to Managing Risk during New Product Development. 22. Winning Product Review Approval. 23. Approaches to New Product Forecasting. 24. Enhancing New Product Development Success through Industrial Design Strategy. 25. Building a Bridge to the End-User: How Industrial Designers Contribute to Product Development. 26. Human Factors Engineering Considerations in New Product Development. 27. Design Becomes Reality--Rapid Prototyping. 28. Risk Tools for Technical Development: Hazard Analysis and FMEA. PART FIVE: FINISHING THE JOB. 29. Using an Effective Metrics Program to Support Business Objectives. 30. Managing New Product and Service Launch. 31. Managing the Supply Chain Implications of Launch. 32. Market Testing and Postlaunch Evaluation for Consumer Goods. 33. Overview and Context for Life-Cycle Management. 34. Product Obsolescence and Discontinuation. PART SIX: PDMA RESEARCH ON NPD. 35. Lessons Learned From Outstanding Corporate Innovators. 36. First Results from the 2003 Comparative Performance Assessment Study (CPAS). Appendix: About the Product Development & Managment Association (PDMA). The PDMA Glossary for New Product Development. Author - Index - Subject Index
From the contents: Introduction. Acknowledgments. PART ONE: BEFORE YOU GET STARTED. 1. New Products - What Separates the Winners from the Losers and What Drives Success. 2. A New Product's Development Strategy: Formulation and Implementation. 3. New Product Portfolio Planning and Management. 4. Implementing Product Development. 5. Process Ownership. 6. The Fuzzy Front End for Incremental, Platform, and Breakthrough Products. 7. Service Development. PART TWO: ORGANIZING THE DEVELOPMENT. 8. Innovation in Large Companies: Approaches and Organizational Architecture. 9. Managing Product Development Project Teams. 10. Influence and Politics in Product Development. 11. Distributed New Product Development (DNPD). 12. Accelerated Product Development: Techniques and Traps. PART THREE: GETTING STARTED. 13. Market Analysis and Segmentation for New Products. 14.Obtaining Customer Needs For Product Development. 15.Contextual Research for New Product Development. 16. Interacting with Customers in the New Product Development Process. 17. Getting Lightning to Strike: Ideation and Concept Generation. 18. Quantitative Market Research. 19. Extracting Value from Your Patent Portfolio. 20. Technology Management. PART FOUR: DOING THE DEVELOPMENT. 21. Gate Decisions: The Key to Managing Risk during New Product Development. 22. Winning Product Review Approval. 23. Approaches to New Product Forecasting. 24. Enhancing New Product Development Success through Industrial Design Strategy. 25. Building a Bridge to the End-User: How Industrial Designers Contribute to Product Development. 26. Human Factors Engineering Considerations in New Product Development. 27. Design Becomes Reality--Rapid Prototyping. 28. Risk Tools for Technical Development: Hazard Analysis and FMEA. PART FIVE: FINISHING THE JOB. 29. Using an Effective Metrics Program to Support Business Objectives. 30. Managing New Product and Service Launch. 31. Managing the Supply Chain Implications of Launch. 32. Market Testing and Postlaunch Evaluation for Consumer Goods. 33. Overview and Context for Life-Cycle Management. 34. Product Obsolescence and Discontinuation. PART SIX: PDMA RESEARCH ON NPD. 35. Lessons Learned From Outstanding Corporate Innovators. 36. First Results from the 2003 Comparative Performance Assessment Study (CPAS). Appendix: About the Product Development & Managment Association (PDMA). The PDMA Glossary for New Product Development. Author - Index - Subject Index