Contributors. Introduction. Part 1 Tools for Engineering and Design. 1 TRIZ: The Theory of Inventive Problem Solving (Gunter R. Ladewig). 2 Quality Function Deployment and the House of Quality (Gerry Katz). Part 2 Tools To Improve Customer And Market Inputs To NPD. 3 Applying Trade off Analysis to Get the Most from Customer Needs (Nelson Whipple, Thomas Adler, and Stephan McCurdy). 4 The Slingshot: A Group Process for Generating Breakthrough Ideas (Anne Orban and Christopher W. Miller). 5 Integrating User Observations with Business Objectives to Drive Product Design (Larry Marine and Chad A. McAllister). 6 Market and Technology Attack Teams: Tools and Techniques for Developing the Next Breakthrough Platform Product (Peter A. Koen, Thomas C. Holcombe, and Christine A. Gehres). 7 Segmenting Your Market so You Can Successfully Position Your New Product (Brian D. Ottum). 8 Giving Your Product the Right Name (Leland D. Shaeffer and James S. Twerdahl). 9 Using Assumptions Based Models to Forecast New Product Introduction (Kenneth B. Kahn). Part 3 Strategic Tools For Improving NPD Performance Across the Firm. 10 Intellectual Property and NPD (Sharad Rastogi, Aritomo Shinozaki, and Matthew Kaness). 11 Mad Scientists or Brilliant Inventors? How to Keep Your Staff Running Like a Well Oiled Invention Machine (Douglas Neff and Kimberly Houchens). Part 4 Strategic Tools For Improving NPD Project Performance. 12 Formulating A Strategy for Codevelopment (Kevin Schwartz and Jennifer Abell). 13 Team Launch System (TLS): How to Consistently Build High Performance Product Development Teams (Douglas A. Peters). 14 Using a Rolling Wave for Fast and Flexible Development (Gregory D. Githens). 15 Gaining Competitive Advantage by Leveraging Lessons Learned (Ken Bruss). 16 Metrics that Matter to New Product Development(Wayne Mackey). Appendices. The PDMA s Body of Knowledge (Gerry Katz). The PDMA Glossary for New Product Development. Index.