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In the pages of this book the reader will discover the magic of the world of radio and will serve as a guide and inspiration to anyone who aspires to play a role in the wonderful world of radio. Radio Santa Cruz is a radio station that exalts with messages, sounds and melodies, "intertwined in a unique magic, where the chords of music, the timely skill, the unrepeatable history and accurate information; join accurate decisions, voices of excellence and exclusive texts". At the same time, this book becomes a tribute to those who departed to eternity but left a legacy, one that calls for maintaining a radio that is every day more cultured, more entertaining, more representative and richer in topics of interest.