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This paper focuses on gender studies in linguistics, in particular the manifestation of gender in language. It attempts to overcome the straightforward interpretation of gender and hypothesis that, like any socio-cultural construct, gender is dynamic and changeable, manifested in language and is a parameter of variable intensity of a text, the degree and manifestation of which is influenced by many factors, including individual author's intention (or the so-called "gender style"). Modern women's prose vividly demonstrates and refutes the statement about the permanent presence of gender in the text, and makes us reconsider the traditional straightforward approach of linguistics to the interpretation of differences between male and female speech. The publication is addressed to a wide range of readers interested in gender issues.