Faustino Taderera

The Pillars Of Marketing

Marketing Plans, National Branding, Corporate Governance

• Broschiertes Buch

Produktbeschreibung

Faustino Taderera, the celebrity and towering figure, is one of the finest International Business and Marketing brains in the world and one of the most published business academics, icons and gurus and is nicknamed, "The Tom Peters of Zimbabwe, Africa and the Middle East." His students call him, "The Rumbler, the Caterpillar, the Rollercoaster and King Solomon," mainly for his passion, depth and incisive research in these areas. This book, The Pillars of Marketing, his 33rd book, is a necessary companion for top public and private sector bureaucrats and covers, among others, topics such as:- strategic marketing planning; territory management; overview of world economy; marketing plans; strategies for the 4 Ps; the world drug problem; consumer behaviour; national branding; globalization strategies. Faustino Taderera is now one of the world s most eminent and distinguished marketing researchers. Faustino always says, "Golden fish have no hiding place. I am the Socrates, Aristotle and Plato of my time, the Gift of Zimbabwe, Africa and the World." He is a much sought after global academic and professional BRAND.

Produktdetails

• Verlag: LAP Lambert Academic Publishing
• Seitenzahl: 644
• Erscheinungstermin: 14. Juni 2010
• Englisch
• Abmessung: 220mm x 150mm x 39mm
• Gewicht: 848g
• ISBN-13: 9783838374383
• ISBN-10: 383837438X
• Artikelnr.: 30362866

Autorenporträt

Faustino Taderera cursó un MBA en el Buckinghamshire Chilterns University College, en el Reino Unido, y luego se matriculó en 2009 en un doctorado en Administración de Empresas en la Asia E- University, gestionada por el gobierno, en Suiza. El profesor FT, como le llaman cariñosamente sus amigos y conocidos, es un escritor prolífico y de gran talento.