Felix Wortmann, Sven Jung, Oliver Gassmann

The Platform Business Navigator

• Broschiertes Buch

Produktbeschreibung

8 out of the 10 most valuable companies are built on platform business models â such as Amazon, Alibaba, Apple and Google. Given their ubiquity, traditional companies can no longer ignore platform models so this book is their practical and comprehensive guide to leveraging the power of platforms in your organisation.

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Produktdetails

• Verlag: Pearson Education Limited
• Seitenzahl: 296
• Erscheinungstermin: 13. Juni 2024
• Englisch
• Abmessung: 229mm x 158mm x 17mm
• Gewicht: 454g
• ISBN-13: 9781292466187
• ISBN-10: 1292466189
• Artikelnr.: 68899315

Autorenporträt

Felix Wortmann is Professor, Senior Lecturer, and Vice Director at the Institute of Technology Management of the University of St. Gallen (HSG). Sven Jung is currently a Visiting Fellow in the strategy department at the Harvard Business School. Oliver Gassmann is Full Professor at the University of St. Gallen, Director of its Institute of Technology Management (ITEM) and a thought leader in the field of innovation. His book The Business Model Navigator became a global bestseller and he has founded several spin-off companies and is acting in various boards of international companies and institutions.

Inhaltsangabe

PART ONE Platform business innovation
1. The logic of platforms
2. Fundamental types of platforms
3. The Platform Navigator in a nutshell
 
PART TWO The 88 patterns of the Platform Business Navigator
4. Ideate: Patterns to identify a platform opportunity
5. Design: Patterns to create and deliver value as a platform
6. Monetize: Patterns to capture value as a platform
7. Scale: Patterns to scale a platform
8. Manage: Patterns to manage a platform
 
PART THREE Finished reading? Let's get into action
9. A canvas to bring everything together
10. Working with the pattern cards
11. Further reading