The Platinum Rule for Trade Show Mastery - Alessandra, Tony; Underation, Steve; Zimmerman, Scott Michael
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In a few short years, the trade show and event marketplace has grown and is now considered an investment that adds to or subtracts from the bottom line. This work explains how to increase profits from trade shows even as managers deal with shrinking budgets.

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Produktbeschreibung
In a few short years, the trade show and event marketplace has grown and is now considered an investment that adds to or subtracts from the bottom line. This work explains how to increase profits from trade shows even as managers deal with shrinking budgets.
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Autorenporträt
Dr. Tony Alessandra, PhD is founder and chairman of Assessments 24x7, a company that offers a variety of online assessments. As an author and speaker, Dr. Tony helps companies turn prospects into promoters. He is also a prolific author with thirty books translated into over fifty foreign language editions, including the newly revised, bestselling The NEW Art of Managing People, Charisma, The Platinum Rule, Collaborative Selling, and Communicating at Work.