The Pocket Universal Principles of Branding is a concise visual presentation of 100 fundamental elements of branding.Hinweis: Dieser Artikel kann nur an eine deutsche Lieferadresse ausgeliefert werden.
Mark Kingsley is a creative director and strategist with a wide range of experience and recognition. He is a faculty member in the School of Visual Arts Masters in Branding program. As Executive Strategy Director at Collins, he developed the new global positioning for Ogilvy and helped Equinox enter the luxury hotel business. For over 17 years, his studio Greenberg Kingsley specialized in music and arts, including several years of branding and advertising for Central Park SummerStage; work for the Guggenheim Museum store; and music packaging for John Coltrane, Pat Metheny, and Quincy Jones. His current studio, Malcontent, serves global advertising firms, fin-tech startups, arts organizations, living legends, and Pulitzer Prize winners.
Inhaltsangabe
1. Abstraction 2. Anthropology / Ethnography 3. Association 4. Authenticity 5. Bandits and robots 6. Beauty, not beautification 7. The Big Five 8. Black box or scientific method 9. Blurring 10. Body of work 11. Brand architecture 12. Brands are a technology 13. Branded Unconscious 14. Campaigns 15. Case studies 16. Celebrities 17. Character 18. Comfort 19. Commit to the bit 20. Conflict 21. Context 22. Crafty creativity 23. Customer journey 24. Delivery 25. Difference and Différance 26. Digital to social strategist 27. Disaggregated data 28. Do no harm 29. Don’t fear the audit 30. Ecosystem 31. Engagement 32. Environment/Anti-environment 33. Erotics of brands 34. Everybody lives in a body 35. Everyone works in branding 36. Flexing 37. Frameworks 38. Framing 39. Gathering (and dividing) 40. Generosity (and humility) 41. Go outside your lane 42. Haptics 43. Hearing voices 44. History and genealogy 45. Heterogeneity 46. How you say it 47. Identity 48. Influencers are a racket 49. Intimacy 50. Jargon (and fear) 51. Jungian-ish archetypes 52. Kill the Human 53. Let's put on a show 54. Magic and superstition 55. Management 56. The Master Narrative Problem 57. Mystery is sexy 58. Naming is knowing 59. No such place as “away” 60. Nostalgia 61. Observation 62. One ______ fallacy 63. Out of Home, but in the Mind 64. Parody is a sign of success 65. Party people 66. Permission 67. Playtime 68. Politics 69. Professionalism second 70. Relationships 71. Render unto Caesar 72. Repair and age 73. Repetition and syncopation 74. Retinal / non-retinal 75. Rituals and routine 76. Scoping 77. Semantic infiltration 78. Signals 79. Skepticism 80. Social Responsibility 81. Standards 82. Strategy 83. Tag, you’re it 84. Take me home 85. Talk to the gatekeepers 86. Taste the rainbow 87. Tension 88. Thinking over wisdom 89. Time 90. Touchpoints 91. Values 92. Valuation 93. Viruses and variants 94. War Language 95. Weakest link 96. What if your logo was a drum pattern? 97. What is the product? 98. World-building 99. You are not a brand 100. Zany, cute and informative
1. Abstraction 2. Anthropology / Ethnography 3. Association 4. Authenticity 5. Bandits and robots 6. Beauty, not beautification 7. The Big Five 8. Black box or scientific method 9. Blurring 10. Body of work 11. Brand architecture 12. Brands are a technology 13. Branded Unconscious 14. Campaigns 15. Case studies 16. Celebrities 17. Character 18. Comfort 19. Commit to the bit 20. Conflict 21. Context 22. Crafty creativity 23. Customer journey 24. Delivery 25. Difference and Différance 26. Digital to social strategist 27. Disaggregated data 28. Do no harm 29. Don’t fear the audit 30. Ecosystem 31. Engagement 32. Environment/Anti-environment 33. Erotics of brands 34. Everybody lives in a body 35. Everyone works in branding 36. Flexing 37. Frameworks 38. Framing 39. Gathering (and dividing) 40. Generosity (and humility) 41. Go outside your lane 42. Haptics 43. Hearing voices 44. History and genealogy 45. Heterogeneity 46. How you say it 47. Identity 48. Influencers are a racket 49. Intimacy 50. Jargon (and fear) 51. Jungian-ish archetypes 52. Kill the Human 53. Let's put on a show 54. Magic and superstition 55. Management 56. The Master Narrative Problem 57. Mystery is sexy 58. Naming is knowing 59. No such place as “away” 60. Nostalgia 61. Observation 62. One ______ fallacy 63. Out of Home, but in the Mind 64. Parody is a sign of success 65. Party people 66. Permission 67. Playtime 68. Politics 69. Professionalism second 70. Relationships 71. Render unto Caesar 72. Repair and age 73. Repetition and syncopation 74. Retinal / non-retinal 75. Rituals and routine 76. Scoping 77. Semantic infiltration 78. Signals 79. Skepticism 80. Social Responsibility 81. Standards 82. Strategy 83. Tag, you’re it 84. Take me home 85. Talk to the gatekeepers 86. Taste the rainbow 87. Tension 88. Thinking over wisdom 89. Time 90. Touchpoints 91. Values 92. Valuation 93. Viruses and variants 94. War Language 95. Weakest link 96. What if your logo was a drum pattern? 97. What is the product? 98. World-building 99. You are not a brand 100. Zany, cute and informative
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