Offers a comprehensive and educational overview of the burgeoning podcast industry. The book takes a deep dive into this new media platform, covering the history of podcasting from its roots in radio; the variety of genres, topics, and styles of todayâ s podcasts (both individual and corporate); and the steps required to build your own podcast.
Offers a comprehensive and educational overview of the burgeoning podcast industry. The book takes a deep dive into this new media platform, covering the history of podcasting from its roots in radio; the variety of genres, topics, and styles of todayâ s podcasts (both individual and corporate); and the steps required to build your own podcast.
Jacqueline N. Parke, founder and CEO of Sweet G. Communications, a marketing and podcast production company, has over 25 years of marketing, business development and communications experience. She is also an adjunct instructor at Mercy College (Dobbs Ferry, New York), where she created a course called Podcasting: Creation and Strategy.
Inhaltsangabe
Table of Contents Acknowledgments Foreword by David S. Weinstein Preface Introduction Part I. Industry Overview: The Golden Age to the Digital Chapter 1. The Golden Age to the Digital Age Chapter 2. Game-changing Podcasts Chapter 3. Industry Trends and Statistics Part II. Podcasting Platforms Chapter 4. What Is Your Podcasting Goal? Chapter 5. Defining Your Audience Chapter 6. Choosing Your Podcasting Platform Chapter 7. Editing Your Podcast Part III. The Host(s), Listener, Producer Factor Chapter 8. Be the Host, Get a Host or Co-host? Chapter 9. The Host(s): Role and Expectations Chapter 10. The Producer: Role and Expectations Part IV. Let's Create Your Podcast! Chapter 11. The Production Process Chapter 12. Writing Scripts, Intros, Outros and Journaling Chapter 13. Fiction Podcasts Chapter 14. Show Topics: Plan Ahead of Time Chapter 15. Interacting with Guests (On-and Off-Air) Chapter 16. The Guests: Creators, Experts and Influencers Chapter 17. Overcoming Common Issues Part V. Marketing Your Podcast Chapter 18. Perception Is Reality Chapter 19. Advertising and Social Media Chapter 20. Podcasting for Business Conclusions: The Final Presentation Bibliography Index
Table of Contents Acknowledgments Foreword by David S. Weinstein Preface Introduction Part I. Industry Overview: The Golden Age to the Digital Chapter 1. The Golden Age to the Digital Age Chapter 2. Game-changing Podcasts Chapter 3. Industry Trends and Statistics Part II. Podcasting Platforms Chapter 4. What Is Your Podcasting Goal? Chapter 5. Defining Your Audience Chapter 6. Choosing Your Podcasting Platform Chapter 7. Editing Your Podcast Part III. The Host(s), Listener, Producer Factor Chapter 8. Be the Host, Get a Host or Co-host? Chapter 9. The Host(s): Role and Expectations Chapter 10. The Producer: Role and Expectations Part IV. Let's Create Your Podcast! Chapter 11. The Production Process Chapter 12. Writing Scripts, Intros, Outros and Journaling Chapter 13. Fiction Podcasts Chapter 14. Show Topics: Plan Ahead of Time Chapter 15. Interacting with Guests (On-and Off-Air) Chapter 16. The Guests: Creators, Experts and Influencers Chapter 17. Overcoming Common Issues Part V. Marketing Your Podcast Chapter 18. Perception Is Reality Chapter 19. Advertising and Social Media Chapter 20. Podcasting for Business Conclusions: The Final Presentation Bibliography Index
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