This book was not written to teach you something about poetry writing or performances that you have never seen, read or heard before. This book was not written to make you become a poet. This book was not written to make you love a poet. This book was written from the perspective of poetry as business that is worth investing in. This book was written to see how business principles can be applied to poetry. This book was written to ignite thoughts and unsettle minds; thereby leading to the quick development of a vibrant poetry industry. This book was written because it was meant to be written. This book was written because you were meant to read it.