Andere Kunden interessierten sich auch für
![Advertising and socialism]( "Advertising and socialism")
Advertising and socialism59,99 €![The Marketing of Political Parties]( "The Marketing of Political Parties")
The Marketing of Political Parties35,99 €![Using Social Marketing for Public Emergency Preparedness]( "Using Social Marketing for Public Emergency Preparedness")
Using Social Marketing for Public Emergency Preparedness54,99 €![Daily Labors: Marketing Identity and Bodies on a New York City Street Corner]( "Daily Labors: Marketing Identity and Bodies on a New York City Street Corner")
Daily Labors: Marketing Identity and Bodies on a New York City Street Corner32,99 €![The Hard Sell]( "The Hard Sell")
The Hard Sell21,99 €![To Provide for a Transition to Market-Based Rates for Power Sold by the Federal Power Marketing Administrations and the Tennessee Valley Authority, and for Other Purposes. - Scholar's Choice Edition]( "To Provide for a Transition to Market-Based Rates for Power Sold by the Federal Power Marketing Administrations and the Tennessee Valley Authority, and for Other Purposes. - Scholar's Choice Edition")
To Provide for a Transition to Market-Based Rates for Power Sold by the Federal Power Marketing Administrations and the Tennessee Valley Authority, and for Other Purposes. - Scholar's Choice Edition17,99 €![Political Marketing in the United States]( "Political Marketing in the United States")
Political Marketing in the United States70,99 €
This book shows how British politics is being transformed from a leadership-run system to one dictated by public needs and demands. No longer confined to party politics, organisations including the monarchy, the BBC, universities, local councils, charities and the Scottish Parliament are adopting the tools of market intelligence to understand their market needs and demands. The political marketing revolution raises many questions, such as whether the student or patient really does know best and can decide their own education and health care. The book calls for a debate about the movement of the British political system towards a market-orientation and a re-negotiation of the relationship between leaders and the market. Whilst recognising the need for political leaders to listen, this debate places some responsibilities on the political consumer, looking to create a new relationship that might work more effectively for both sides.
Hinweis: Dieser Artikel kann nur an eine deutsche Lieferadresse ausgeliefert werden.
Hinweis: Dieser Artikel kann nur an eine deutsche Lieferadresse ausgeliefert werden.