Robert F. Bruner, Mark R. Eaker, R. Edward Freeman, Robert E. Spekman, Elizabeth Olmsted Teisberg, and S. Venkataraman
The ultimate guide to modern business
For over ten years, business leaders have relied on The Portable MBA to guide them through the cutting-edge business theories and practices taught in today's top MBA programs. This completely revised edition of the classic volume incorporates the lessons learned from the dot-com craze, explores the challenges of managing a global work force and of working in an economic decline, and integrates such recent trends as entrepreneurial thinking in large corporations.
Inhaltsverzeichnis:
Preface.
PART I: WHAT IS BUSINESS ABOUT? Chapter 1. What is Business?
Chapter 2. The Future.
Chapter 3. Managing People.
Chapter 4. Business Ethics.
Chapter 5. Economics.
Chapter 6. Marketing Management: Leveraging Customer Value.
Chapter 7. Operations Management: Implementing and Enabling Strategy.
Chapter 8. Entrepreneurship: Creating Something New and Enduring Value with Very Limited Resources.
Chapter 9. Accounting.
Chapter 10. Finance.
Chapter 11. Strategy: Defining and Developing Competitive Advantage.
Chapter 12. Leading from the Middle: A New Leadership Paradigm.
Chapter 13. Strategic Alliances.
Chapter 14. International Business.
Chapter 15. Some Final Thoughts.
Chapter Notes.
About the Authors.
Index.
The ultimate guide to modern business
For over ten years, business leaders have relied on The Portable MBA to guide them through the cutting-edge business theories and practices taught in today's top MBA programs. This completely revised edition of the classic volume incorporates the lessons learned from the dot-com craze, explores the challenges of managing a global work force and of working in an economic decline, and integrates such recent trends as entrepreneurial thinking in large corporations.
Inhaltsverzeichnis:
Preface.
PART I: WHAT IS BUSINESS ABOUT? Chapter 1. What is Business?
Chapter 2. The Future.
Chapter 3. Managing People.
Chapter 4. Business Ethics.
Chapter 5. Economics.
Chapter 6. Marketing Management: Leveraging Customer Value.
Chapter 7. Operations Management: Implementing and Enabling Strategy.
Chapter 8. Entrepreneurship: Creating Something New and Enduring Value with Very Limited Resources.
Chapter 9. Accounting.
Chapter 10. Finance.
Chapter 11. Strategy: Defining and Developing Competitive Advantage.
Chapter 12. Leading from the Middle: A New Leadership Paradigm.
Chapter 13. Strategic Alliances.
Chapter 14. International Business.
Chapter 15. Some Final Thoughts.
Chapter Notes.
About the Authors.
Index.