The Power of Brand Engagement - Gulati, Gaurav
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The Power of Brand Engagement is a quick guide to winning customers. It aims to help you tackle your brand engagement hurdles and finally take your brand to the next level. With detailed explanations of how and why brand engagement is crucial to long-term success and dozens of proven methods to setting yourself apart from your competitors, this guide helps you get from A to Z with ease. Every business owner wants to have and hold onto a connection with their customers. This book can help you make that happen. That connection leads to customer loyalty and long-term success. Skip the gimmicks…mehr

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Produktbeschreibung
The Power of Brand Engagement is a quick guide to winning customers. It aims to help you tackle your brand engagement hurdles and finally take your brand to the next level. With detailed explanations of how and why brand engagement is crucial to long-term success and dozens of proven methods to setting yourself apart from your competitors, this guide helps you get from A to Z with ease. Every business owner wants to have and hold onto a connection with their customers. This book can help you make that happen. That connection leads to customer loyalty and long-term success. Skip the gimmicks and head back to the basics to create a memorable brand that will resonate with existing customers and will attract future customers. This in-depth knowledge also extends beyond customers. It will also help you to build brand culture. If you're ready to build on your brand acumen, this book will teach you everything you need to know.
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Autorenporträt
Gaurav Gulati understands that in life, as in business, visibility is everything. As a personal branding & brand engagement consultant, he pushes boundaries and challenges limitations! We're living in a tech-driven, interconnected world where personal brand and brand engagement go hand-in-hand. That's why he's dedicated himself to provide individuals and businesses with the strategies to future-proof their brands and boost engagement in this artificial intelligence world. Gulati's signature brand building and brand engagement system encourages each client, from artists and models to entrepreneurs and politicians, to harness the power of their personal brand so they can work smarter, stretch farther and transform into thriving profitable monoliths. His innovative approach has been featured in various media reports and blogs and earned him the title of Asia's Leading Personal Branding & Engagement Consultant. Gaurav Gulati holds an MBA in Marketing, PGD in International Management from University of the West of England and a BBA.HM. He has also studied Brand Management from the University of London and Personal Branding from the University of Virginia. As a Certified Six Sigma Black Belt Professional and Project Management Professional, he's got a unique insight into cross-industry trends and the cutting edge of brand positioning. Gulati's innovative approach is founded on the idea that in our fast-paced, increasingly digital age, everybody we meet has the potential to be a powerhouse influencer. As a life observer, he regularly writes on business practices, management, brands, branding and engagement. With a skilled, critical eye he is able to analyze current brand practices and uncover areas that need improvement. His writing highlights real strategies to motivate and inspire.