Refocus on the customer to outstrip your competition and increase profitability, with invaluable insight into the direct correlation between customer-centricity and shareholder value, proven by today's most successful companies.
Refocus on the customer to outstrip your competition and increase profitability, with invaluable insight into the direct correlation between customer-centricity and shareholder value, proven by today's most successful companies.
Section 00: Introduction Section 01: The fundamental building blocks for sustainable commercial success; Section 02: Buy less, eat better, experience more; Section 03: The fallen The brands that have sadly bitten the dust and why; Section 04: The resurrected; Section 05: Brands that have stood the test of time and why; Section 06: Customer centricity it all adds up; Section 07: Employee first The first building block in driving customer centric transformation; Section 08: Purpose before profit The shift from value to values; Section 09: Diversity and inclusion On the outside and the inside; Section 10: Commercially successful disruptive business models in consumer sectors; Section 11: If you were starting a retail business today, what would it look like?; Section 12: To infinity and beyond What makes a successful bank, airline and car dealer in the 2020s?; Section 13: We all gravitate towards social people The same can be said of brands; Section 14: Generation Z will show us the way; Section 15: The road map to customer centricity; Section 16: Index
Section 00: Introduction Section 01: The fundamental building blocks for sustainable commercial success; Section 02: Buy less, eat better, experience more; Section 03: The fallen The brands that have sadly bitten the dust and why; Section 04: The resurrected; Section 05: Brands that have stood the test of time and why; Section 06: Customer centricity it all adds up; Section 07: Employee first The first building block in driving customer centric transformation; Section 08: Purpose before profit The shift from value to values; Section 09: Diversity and inclusion On the outside and the inside; Section 10: Commercially successful disruptive business models in consumer sectors; Section 11: If you were starting a retail business today, what would it look like?; Section 12: To infinity and beyond What makes a successful bank, airline and car dealer in the 2020s?; Section 13: We all gravitate towards social people The same can be said of brands; Section 14: Generation Z will show us the way; Section 15: The road map to customer centricity; Section 16: Index
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