Bob Nease

The Power of Fifty Bits

The New Science of Turning Good Intentions Into Positive Results

• Gebundenes Buch

Produktbeschreibung

Citing the minute percentage of information dedicated by the human brain to conscious thought, a former head of a Fortune 25 healthcare company explains how behavioral sciences strategies can be applied to the wider world to enable more effective behaviors and conscious choices. 20,000 first printing.

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Produktdetails

• Verlag: HarperCollins Publishers Inc
• Seitenzahl: 224
• Erscheinungstermin: 19. Januar 2016
• Englisch
• Abmessung: 234mm x 160mm x 20mm
• Gewicht: 372g
• ISBN-13: 9780062407450
• ISBN-10: 0062407457
• Artikelnr.: 42788897

Autorenporträt

Bob Nease, PhD, served as the chief scientist of Express Scripts and is the author of more than seventy peer- reviewed papers. He was also an associate professor of internal medicine at Washington University in St. Louis and an assistant professor at the Geisel School of Medicine at Dartmouth College. He received the Henry Christian Award for Excellence in Research from the American Federation for Medical Research and the URAC's Health Care Consumer Empowerment and Protection Award. He and his wife divide their time between Phoenix, Austin, and Italy.