The Power of Licensing: Harnessing Brand Equity - Stone, Michael
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The Power of Licensing: Harnessing Brand Equity takes a look at exciting, new and emerging ways licensing can be used to achieve specific brand objectives, illustrated by stories of how some iconic brands have done it well.

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Produktbeschreibung
The Power of Licensing: Harnessing Brand Equity takes a look at exciting, new and emerging ways licensing can be used to achieve specific brand objectives, illustrated by stories of how some iconic brands have done it well.
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Autorenporträt
Michael Stone is a highly recognized authority on brand licensing and is the chairman and co-founder of the leading global brand licensing agency, Beanstalk. The recipient of twenty-three LIMA International Licensing Awards, he has been instrumental in driving the evolution of brand licensing as a marketing tool used by many Fortune 500 companies. Stone is frequently sought after as a brand authority by the media, writes and lectures extensively, and has served as an adjunct professor of Brand Licensing at Baruch University School of Business and Long Island University Post. Stone is a member of the board of Year Up New York, a charitable organization committed to closing the opportunity divide facing urban young adults. He has a B.A. from Hamilton College and a J.D. from Emory University School of Law.