Sheena

The Power of Tweets: Using Social Media Data to Understand Business Resilience in a Disrupted World

• Broschiertes Buch

Produktbeschreibung

- Consumer Sentiment: During disruptions, consumer sentiment towards businesses can shift rapidly. Sentiment analysis tools can identify positive, negative, and neutral sentiment in tweets related to specific companies. This allows businesses to understand how their actions are perceived and make necessary adjustments.- Brand Perception: Twitter serves as a platform for brand conversations. Analyzing the volume and sentiment of tweets mentioning a brand can reveal its overall perception and identify areas for improvement.- Emerging Trends: Social media is abuzz with emerging trends that can impact businesses. By using Twitter data, companies can identify what consumers are discussing and talking about, allowing them to adapt their strategies and potentially capitalize on new opportunities.- Crisis Communication: In times of crisis, effective communication is critical. Twitter offers a platform for businesses to directly connect with customers. Analyzing tweets during a crisiscan reveal audience concerns and help businesses tailor their communication strategies to address them effectively.

Produktdetails

• Verlag: tredition
• Seitenzahl: 116
• Erscheinungstermin: 28. Juni 2024
• Englisch
• Abmessung: 234mm x 155mm x 9mm
• Gewicht: 204g
• ISBN-13: 9783384274038
• ISBN-10: 3384274032
• Artikelnr.: 71182804

Autorenporträt

Professor Sheena is a leading authority in the field of social media data analysis and its application to business strategy. Her pioneering research focuses on harnessing the power of platforms like Twitter to gain real-time insights into consumer behavior, brand perception, and market trends. Professor Sheena's expertise lies at the intersection of business resilience and disruption management. Through her work, she empowers organizations to navigate periods of significant change by leveraging the vast trove of information available on social media. In her book, "The Power of Tweets: Using Social Media Data to Understand Business Resilience in a Disrupted World," Professor Sheena equips readers with the tools and knowledge required to turn social media data into actionable intelligence. This vital resource empowers businesses to not only weather disruption but also emerge stronger and more adaptable. Professor Sheena's extensive experience extends beyond academia. She is a sought-after consultant who has partnered with numerous Fortune 500 companies, helping them develop data-driven strategies for success in today's dynamic business landscape.