In The Power Presenter, Second Edition, top presentation consultant Jerry Weissman teaches proven techniques, styles, and strategies that executive teams from 1,000+ companies have used to attract investors, sell products, propose partnerships, and seek approval for high-stakes projects. Students will follow a seven-step plan for crafting compelling stories, learn how to conquer a fear of public speaking and present naturally with force and conviction, speak with body language, get audiences to empathize, integrate visuals with your delivery, and much more. This guide is packed with proven…mehr
In The Power Presenter, Second Edition, top presentation consultant Jerry Weissman teaches proven techniques, styles, and strategies that executive teams from 1,000+ companies have used to attract investors, sell products, propose partnerships, and seek approval for high-stakes projects. Students will follow a seven-step plan for crafting compelling stories, learn how to conquer a fear of public speaking and present naturally with force and conviction, speak with body language, get audiences to empathize, integrate visuals with your delivery, and much more. This guide is packed with proven techniques, practical tools, and case studies of famous power presentersGÇöincluding many added for this edition. Learn to engage any audience from start to finish and deliver winning presentations when it counts most.
Jerry Weissman is the founder and president of Suasive, Inc., formerly Power Presentations, Ltd. Weissman began his career as a staff producer-director of public affairs and news programs at CBS TV in New York, where he learned the skills to master the building blocks of every presentation: a clear, compelling story, well-designed graphics, natural delivery, and the art of Q&A. In 1988, Weissman brought these skills to Silicon Valley. In short order, he established himself as the coach for Silicon Valley CEOs developing their IPO roadshows by teaching them to tell their business stories through the eyes of their investors. In doing so, he helped their companies raise hundreds of billions of dollars. After amassing an elite client list of IPOs, he soon widened his focus to coaching public and privately held companies to develop and deliver all types of business presentations. Today his methodology has helped thousands of companies on every continent deliver high-stakes presentations with clarity, confidence, and maximum persuasion. In addition to this book, Weissman is the author of four other books on presentations and public speaking: Presenting to Win: The Art of Telling Your Story and Designing Your Slides; In the Line of Fire: How to Handle Tough Questions; Presentations in Action; and Winning Strategies for Power Presentations, all Pearson publications.
Inhaltsangabe
Foreword to the Second Edition xvii Preface: Show Me the Money xxi Introduction: The Deer in the Headlights xxvii Fight-or-Flight xxvii Adrenaline Rush Remedies xxviii The Mental Method xxix Book Conventions xxx Chapter One: Actions Speak Louder Than Words 1 Audience Advocacy 1 The Power of the Visual 3 Chapter Two: Creating Empathy with Your Audience 11 Empathy 11 The Science of Empathy 12 The Effectiveness Matrix 15 Chapter Three: The Butterflies in Your Stomach 23 Fight-or-Flight: Internal Dynamics 23 Fight-or-Flight: External Dynamics 26 Presenter Behavior/Audience Perception 29 The Yikes! Moment 30 Chapter Four: The Quest for Content 31 Slides 32 Script 33 Teleprompter (Also Known as Autocue) 34 Comfort Monitors 35 Advanced Technology 36 Five Simple Steps to Develop Your Story 37 Chapter Five: The Mental Method 45 Concentration 45 The MindBody Connection 46 The Mental Method 49 Delivering Your Message 59 Chapter Six: The Learning Process 61 Change 61 The Four Stages of Learning 62 Comfort Zone Paradox 63 Repetition over Time 65 The Yikes! Moment 68 The Suasive Master Skills Cycle 69 Chapter Seven: Speak with Your Body Language 71 The Historic KennedyNixon Debate 71 External Factors/Audience Perception 76 Visual Dynamics 77 Vocal Dynamics 92 Putting It All Together 96 Chapter Eight: Control Your Cadence: The Phrase 99 Cadence 99 Complete the Arc 100 Rising/Falling Inflection 102 Complete the Arc in Action 107 Chapter Nine: Control Your Cadence: The Pause 111 Unwords 112 Ten Benefits of the Pause 120 Speak Only to Eyes 120 Phrase & Pause 122 Cadence Summary 124 Chapter Ten: Tools of the Trade 127 Position 127 The Presentation Checklist 130 Putting It All Together 133 Chapter Eleven: SlideSynchronization 135 Design/Delivery Balance 135 The Suasive Meta Design Concepts 138 Seven Steps of SlideSync Delivery 141 SlideSync Delivery in Action 148 Chapter Twelve: SlideSync Narrative 149 Describe 149 Narrative Continuity 154 Three Simple Steps of Continuity 155 Putting It All Together 156 Chapter Thirteen: Masters of the Game 157 The Great Communicator 157 Sir Winston Churchill 160 President John F. Kennedy 161 Reverend Martin Luther King, Jr. 162 Reverend Billy Graham 163 The Great Communicator Redux 165 The Great Orators: Conversation and Empathy 167 Coda: Ending with the Beginning 169 Endnotes 173 Appendix A: Video Links 187 Acknowledgments 193 About the Author 195 Index 197
Foreword to the Second Edition xvii Preface: Show Me the Money xxi Introduction: The Deer in the Headlights xxvii Fight-or-Flight xxvii Adrenaline Rush Remedies xxviii The Mental Method xxix Book Conventions xxx Chapter One: Actions Speak Louder Than Words 1 Audience Advocacy 1 The Power of the Visual 3 Chapter Two: Creating Empathy with Your Audience 11 Empathy 11 The Science of Empathy 12 The Effectiveness Matrix 15 Chapter Three: The Butterflies in Your Stomach 23 Fight-or-Flight: Internal Dynamics 23 Fight-or-Flight: External Dynamics 26 Presenter Behavior/Audience Perception 29 The Yikes! Moment 30 Chapter Four: The Quest for Content 31 Slides 32 Script 33 Teleprompter (Also Known as Autocue) 34 Comfort Monitors 35 Advanced Technology 36 Five Simple Steps to Develop Your Story 37 Chapter Five: The Mental Method 45 Concentration 45 The MindBody Connection 46 The Mental Method 49 Delivering Your Message 59 Chapter Six: The Learning Process 61 Change 61 The Four Stages of Learning 62 Comfort Zone Paradox 63 Repetition over Time 65 The Yikes! Moment 68 The Suasive Master Skills Cycle 69 Chapter Seven: Speak with Your Body Language 71 The Historic KennedyNixon Debate 71 External Factors/Audience Perception 76 Visual Dynamics 77 Vocal Dynamics 92 Putting It All Together 96 Chapter Eight: Control Your Cadence: The Phrase 99 Cadence 99 Complete the Arc 100 Rising/Falling Inflection 102 Complete the Arc in Action 107 Chapter Nine: Control Your Cadence: The Pause 111 Unwords 112 Ten Benefits of the Pause 120 Speak Only to Eyes 120 Phrase & Pause 122 Cadence Summary 124 Chapter Ten: Tools of the Trade 127 Position 127 The Presentation Checklist 130 Putting It All Together 133 Chapter Eleven: SlideSynchronization 135 Design/Delivery Balance 135 The Suasive Meta Design Concepts 138 Seven Steps of SlideSync Delivery 141 SlideSync Delivery in Action 148 Chapter Twelve: SlideSync Narrative 149 Describe 149 Narrative Continuity 154 Three Simple Steps of Continuity 155 Putting It All Together 156 Chapter Thirteen: Masters of the Game 157 The Great Communicator 157 Sir Winston Churchill 160 President John F. Kennedy 161 Reverend Martin Luther King, Jr. 162 Reverend Billy Graham 163 The Great Communicator Redux 165 The Great Orators: Conversation and Empathy 167 Coda: Ending with the Beginning 169 Endnotes 173 Appendix A: Video Links 187 Acknowledgments 193 About the Author 195 Index 197
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