Known as the gold standard of research methods texts, THE PRACTICE OF SOCIAL RESEARCH, International Edition, is a comprehensive, straightforward introduction to the field of research as practiced by social scientists. This best-selling text emphasizes the research process by showing readers how to design research studies, introducing the various observation modes in use today, and answering questions about research methodssuch as how to conduct online surveys and analyze both qualitative and quantitative data. THE PRACTICE OF SOCIAL RESEARCH, International Edition provides the tools readers…mehr
Known as the gold standard of research methods texts, THE PRACTICE OF SOCIAL RESEARCH, International Edition, is a comprehensive, straightforward introduction to the field of research as practiced by social scientists. This best-selling text emphasizes the research process by showing readers how to design research studies, introducing the various observation modes in use today, and answering questions about research methodssuch as how to conduct online surveys and analyze both qualitative and quantitative data. THE PRACTICE OF SOCIAL RESEARCH, International Edition provides the tools readers need to apply social research concepts inside the classroom and out, and as both researchers and consumers.
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Inhaltsangabe
PART I: AN INTRODUCTION TO INQUIRY. 1. Human Inquiry and Science. 2. Paradigms, Theory, and Social Research. 3. The Ethics and Politics of Social Research. PART II: THE STRUCTURING OF INQUIRY: QUANTITATIVE AND QUALITATIVE. 4. Research Design. 5. Conceptualization, Operationalization, and Measurement. 6. Indexes, Scales, and Typologies. 7. The Logic of Sampling. PART III: MODES OF OPERATION: QUANTITATIVE AND QUALITATIVE. 8. Experiments. 9. Survey Research. 10. Qualitative Field Research. 11. Unobtrusive Research. 12. Evaluation Research. PART IV: ANALYSIS OF DATA: QUANTITATIVE AND QUALITATIVE. 13. Qualitative Data Analysis. 14. Quantitative Data Analysis. 15. The Elaboration Model. 16. Statistical Analyses. 17. Reading and Writing Social Research. Appendix A: Using the Library. Appendix B: GSS Household Enumeration Questionnaire. Appendix C: Random Numbers. Appendix D: Distribution of Chi Square. Appendix E: Normal Curve Areas. Appendix F: Estimated Sampling Error. Appendix G: Twenty Questions a Journalist Should Ask about Poll Results.
PART I: AN INTRODUCTION TO INQUIRY. 1. Human Inquiry and Science. 2. Paradigms, Theory, and Social Research. 3. The Ethics and Politics of Social Research. PART II: THE STRUCTURING OF INQUIRY: QUANTITATIVE AND QUALITATIVE. 4. Research Design. 5. Conceptualization, Operationalization, and Measurement. 6. Indexes, Scales, and Typologies. 7. The Logic of Sampling. PART III: MODES OF OPERATION: QUANTITATIVE AND QUALITATIVE. 8. Experiments. 9. Survey Research. 10. Qualitative Field Research. 11. Unobtrusive Research. 12. Evaluation Research. PART IV: ANALYSIS OF DATA: QUANTITATIVE AND QUALITATIVE. 13. Qualitative Data Analysis. 14. Quantitative Data Analysis. 15. The Elaboration Model. 16. Statistical Analyses. 17. Reading and Writing Social Research. Appendix A: Using the Library. Appendix B: GSS Household Enumeration Questionnaire. Appendix C: Random Numbers. Appendix D: Distribution of Chi Square. Appendix E: Normal Curve Areas. Appendix F: Estimated Sampling Error. Appendix G: Twenty Questions a Journalist Should Ask about Poll Results.
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