This volume investigates to what extent existing approaches to pragmatics and discourse shed light on how the form of a text creates stylistic effects. Taking a cross-cultural perspective, this book focuses on five key stylistic features of writing - paragraph structure, length and construction of sentences, organisation of information in sentences, relative formality of vocabulary, amount of nominalisation - widely seen as partly responsible for the different impressions created by academic writing in English and Italian. The author develops a theoretical framework for the investigation of intuitions about stylistic differences from a contrastive point of view. To this end, the book gives an overview of recent scholarly approaches to writing and reading, genre studies, contrastive rhetoric and the notions of style and stylistics, together with an assessment of several individual approaches.