Now in paperbackâ the Wall Street Journal bestseller that reveals the secrets behind Steve Jobâ s legendary presentations, with a new introduction about his legacy.
Now in paperbackâ the Wall Street Journal bestseller that reveals the secrets behind Steve Jobâ s legendary presentations, with a new introduction about his legacy.Hinweis: Dieser Artikel kann nur an eine deutsche Lieferadresse ausgeliefert werden.
Carmine Gallo is the author of seven books, including the Wall Street Journal bestseller The Presentation Secrets of Steve Jobs and the award-winning The Innovation Secrets of Steve Jobs. He is also the author of the bestseller Talk Like TED: The 9 Public Speaking Secrets of the World's Top Minds. He is a popular Forbes.com columnist, keynote speaker, and communications coach whose techniques have been implemented by Fortune 100 companies. His clients include Intel, Coca-Cola, Chevron, SanDisk, and Pfizer. He lives in Pleasanton, California, with his wife and two daughters. www.carminegallo.com
Inhaltsangabe
Acknowledgments v Preface vii Introduction: How to Be Insanely Great in Front of Any Audience xi Act 1: Create The Story 1 Scene1: Plan in Analog 3 Scene 2: Answer the One Question That Matters Most 15 Scene 3: Develop a Messianic Sense of Purpose 27 Scene 4: Create Twitter-Like Headlines 39 Scene 5: Draw a Road Map 49 Scene 6: Introduce the Antagonist 63 Scene 7: Reveal the Conquering Hero 75 Intermission 1: Obey the Ten-Minute Rule 83 Act 2: Deliver the Experience 85 Scene 8: Channel Their Inner Zen 87 Scene 9: Dress Up Your Numbers 105 Scene 10: Use "Amazingly Zippy" Words 113 Scene 11: Share the Stage 127 Scene 12: Stage Your Presentation with Props 137 Scene 13: Reveal a "Holy Shit" Moment 151 Intermission 2: Schiller Learns from the Best 161 Act 3: Refine and Rehearse 165 Scene 14: Master Stage Presence 167 Scene 15: Make it Look Effortless 179 Scene 16: Wear the Appropriate Costume 195 Scene 17: Toss the Script 199 Scene 18: Have Fun 207 Encore: One More Thing 215 Postscript: Steve Jobs by the Book 219 Notes 235 Index 247
Acknowledgments v Preface vii Introduction: How to Be Insanely Great in Front of Any Audience xi Act 1: Create The Story 1 Scene1: Plan in Analog 3 Scene 2: Answer the One Question That Matters Most 15 Scene 3: Develop a Messianic Sense of Purpose 27 Scene 4: Create Twitter-Like Headlines 39 Scene 5: Draw a Road Map 49 Scene 6: Introduce the Antagonist 63 Scene 7: Reveal the Conquering Hero 75 Intermission 1: Obey the Ten-Minute Rule 83 Act 2: Deliver the Experience 85 Scene 8: Channel Their Inner Zen 87 Scene 9: Dress Up Your Numbers 105 Scene 10: Use "Amazingly Zippy" Words 113 Scene 11: Share the Stage 127 Scene 12: Stage Your Presentation with Props 137 Scene 13: Reveal a "Holy Shit" Moment 151 Intermission 2: Schiller Learns from the Best 161 Act 3: Refine and Rehearse 165 Scene 14: Master Stage Presence 167 Scene 15: Make it Look Effortless 179 Scene 16: Wear the Appropriate Costume 195 Scene 17: Toss the Script 199 Scene 18: Have Fun 207 Encore: One More Thing 215 Postscript: Steve Jobs by the Book 219 Notes 235 Index 247
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