The Price Advantage - Marn, Michael V.; Roegner, Eric V.; Zawada, Craig C.
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The Price Advantageby McKinsey & Co. is the most comprehensive and insightful book on transaction pricing and strategy available. Three preeminent McKinsey experts demonstrate why transaction pricing is critical to corporate success and profitability, and then explain state-of-the-art approaches to analyzing and improving your own competitive pricing strategy for any product or service that you sell. Their advice is critical for readers who need to develop pricing strategies that work in both good economic times and bad.

Produktbeschreibung
The Price Advantageby McKinsey & Co. is the most comprehensive and insightful book on transaction pricing and strategy available. Three preeminent McKinsey experts demonstrate why transaction pricing is critical to corporate success and profitability, and then explain state-of-the-art approaches to analyzing and improving your own competitive pricing strategy for any product or service that you sell. Their advice is critical for readers who need to develop pricing strategies that work in both good economic times and bad.
Autorenporträt
MICHAEL V. MARN is a partner in the Cleveland office of the international consulting firm of McKinsey & Company. He joined McKinsey in 1977, and has developed some of the most widely used analytic approaches for identifying and capturing opportunities in pricing. He has written articles on pricing that have appeared in publications including the Wall Street Journal, the New York Times, and the Harvard Business Review.
ERIC V. ROEGNER is a partner in the Cleveland office of McKinsey & Company. Since joining McKinsey in 1994, he has served clients in all major markets on a wide range of pricing and marketing issues. In addition, he has published several articles on pricing and marketing strategy in journals including Marketing Management, the OESA Journal, and The McKinsey Quarterly.
CRAIG C. ZAWADA is a partner in the Pittsburgh office of McKinsey & Company. Since joining McKinsey in 1997, he has worked with companies across a wide range of industries, helping them to identify and capture improvements in pricing. He is widely published in the area of pricing strategy, with articles appearing in the Harvard Busin ess Review, Mergers and Acquisitions, and The McKinsey Quarterly.