The Primary Problem - Mckain, Scott
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You must focus all your efforts on a single, urgent question: How do we get more customers to spend more money more often and give us more referrals? This is your primary problem.

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Produktbeschreibung
You must focus all your efforts on a single, urgent question: How do we get more customers to spend more money more often and give us more referrals? This is your primary problem.
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Autorenporträt
Scott McKain is an internationally known distinction expert, bestselling author, and iconic keynote speaker. Scott's unique platform style has earned him induction into the Professional Speakers Hall of Fame, and his remarkable content earned him membership (along with Dale Carnegie, Zig Ziglar, and Og Mandino) as one of only twenty-four people selected for inclusion in the Sales and Marketing Hall of Fame.He is currently "In Residence Expert on Distinction and Relevance" at High Point University, named by U.S. News & World Report as the nation's "most innovative" university.Scott has over three decades of research and experience. He has spoken and consulted for the world's most influential corporations, presenting his business strategies on platforms in all fifty states and forty countries.Scott McKain's book ICONIC was named a Forbes "Top 10 Pick of the Year." It is an instruction guide for professionals and organizations to become so distinctive that they not only stand out in their industry but also set the benchmark for innovation, customer experience, and employee culture.Scott and his wife, Tammy, reside in Las Vegas, Nevada, and Fort Wayne, Indiana.