Develop a successful communication strategy that reaches all members of the school community so that everything else has a chance to work as planned.Hinweis: Dieser Artikel kann nur an eine deutsche Lieferadresse ausgeliefert werden.
E. Joseph Schneider has been in education for more than 30 years as an association executive, research manager, and communication director. He is Managing Partner of Leadership Development Resources, an educational consulting company based in Arlington, Virginia. Concurrently, he also serves as executive secretary of the National Policy Board for Educational Administration, a coalition of ten national education associations concerned about educational leadership. Previously, he was the deputy executive director of the American Association of School Administrators (AASA), the national membership association of school superintendents. Prior to that, he was the deputy executive director of the Southwest Regional Educational Laboratory, Los Alamitos, California. He also has 15 years of experience as the CEO of a Washington, D.C., education association whose members are university-based research centers and nonprofit educational research and development agencies. His mas-ter's degree in journalism is from the University of Oregon. He is a member of the National School Public Relations Association. He is coauthor of The Unauthorized Communication Handbook (1991) and Exploding the Myths: Another Round in the Education Debate (with Paul D. Houston) (1993). He has also written more than 100 education-related journal, magazine, and newsletter articles. His latest book, coauthored with Ronald G. Corwin, is The School Choice Hoax: Fixing America's Schools (2005).
Inhaltsangabe
List of Tables and Figures Series Foreword Series Introduction Preface About the Authors Part I: Understanding Stakeholders and Publics 1. Who Are the Stakeholders and Publics in Your School? 2. Engaging Stakeholders in Meaningful Communications 3. Four Approaches to Communication Management 4. Strengthening School-Family-Community Partnerships Part II: The Strategic Management of Communication 5. Applying Communication Management in Different Settings 6. Communicating Under Pressure 7. Thinking Strategically About Communication 8. Using Technology in Communication 9. Implementing Effective Communication Practices 10. Answering the Call to Leadership References Index
List of Tables and Figures Series Foreword Series Introduction Preface About the Authors Part I: Understanding Stakeholders and Publics 1. Who Are the Stakeholders and Publics in Your School? 2. Engaging Stakeholders in Meaningful Communications 3. Four Approaches to Communication Management 4. Strengthening School-Family-Community Partnerships Part II: The Strategic Management of Communication 5. Applying Communication Management in Different Settings 6. Communicating Under Pressure 7. Thinking Strategically About Communication 8. Using Technology in Communication 9. Implementing Effective Communication Practices 10. Answering the Call to Leadership References Index
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