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The article is devoted to the problems of translation in the current situation, which requires the development of new strategies of intercultural communication, focused on activating not only the national and cultural potentials of society, but also mental, mental and spiritual intrapersonal resources of each person. The history of civilization shows that humanity is developing along the path of increasing interconnection and interdependence of different countries, peoples and their cultures. The current path of human development is characterized by the free movement of people, capital and goods. Due to the rapid economic development of many countries and regions, revolutionary changes in technology, and the globalization of economic activity, there are problems of mutual communication between people of different cultures.