The Proficient Role Of Positioning For A Successful Change - Sial, Hassan
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Every company has stumbled upon failure in its product launching. In this book the author describes how a company failed in its launch of a new product's marketing and advertising, and how it regained success of the same product by using the marketing technique of "Positioning", for turning a big failure into the most selling product in the market. This was a revolutionary technique used very recently with success, which proves the techniques worth in the new global market.

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Produktbeschreibung
Every company has stumbled upon failure in its product launching. In this book the author describes how a company failed in its launch of a new product's marketing and advertising, and how it regained success of the same product by using the marketing technique of "Positioning", for turning a big failure into the most selling product in the market. This was a revolutionary technique used very recently with success, which proves the techniques worth in the new global market.
Autorenporträt
Author has completed his bachelors degree BBA-IT(Hons) from Institute of Management Sciences Peshawar, and masters degree MBA(Marketing) from Institute of Management Studies, University of Peshawar, Pakistan. My focus is To be the best I can be, and utilize my education to achieve the professional goals of my life.