Paul W. Farris / Michael J. Moore (eds.)

Gebundenes Buch

The Profit Impact of Marketing Strategy Project

Beschreibung

The contribution of the PIMS project explored in the context of developments in business.

Autor

Paul Farris is the Landmark Communications Professor of Business at the University of Virginia's Darden Graduate School of Business Administration.
Michael Moore is the Bank of America Research Professor at the Darden School of Business and Professor of Health Evaluation Sciences at the School of Medicine, University of Virginia. He is also a Managing Director at Huron Consulting Group, and National Practice Director of the Economic Litigation and Consulting practice.

Produktdetails

• Verlag: Cambridge University Press
• Seitenzahl: 326
• Erscheinungstermin: 4. Februar 2015
• Englisch
• Abmessung: 235mm x 157mm x 22mm
• Gewicht: 624g
• ISBN-13: 9780521840538
• ISBN-10: 0521840538
• Artikelnr.: 21226146