Foreword Paul Farris and Michael Moore; 1. The PIMS: project vision,
achievements and scope of the data Paul Farris with John U. Farley; 2.
Putting PIMS into perspective: enduring contributions to strategic
questions George Day; 3. PIMS and COMPUSTAT data: different horses for the
same courses? D. Eric Boyd, Paul Farris, and Lutz Hildebrandt; 4. Order of
market entry: empirical results from the PIMS data and future research
topics William Robinson and Mark Parry; 5. Marketing costs and prices David
Reibstein, D. Eric Boyd, and Paul Farris; 6. Does innovativeness enhance
new product success?: insights from a meta-analysis of the evidence David
M. Szymanski, Michael Kroff, and Lisa C. Troy; 7. The model by Phillips,
Chang, and Buzzell revisited: the effects of unobservable variables Lutz
Hildebrandt and Dirk Temme; 8. Causation and components in market
share-performance models: the role of identities Kusum Ailawadi and Paul
Farris; 9. Cargo cult econometrics: specification testing in simultaneous
equations marketing models Michael Moore, Ruskin Morgan, and Judith
Roberts; 10. PIMS and the market share effect: biased evidence versus fuzzy
evidence Marcus Christen and Hubert Gatignon; 11. PIMS in the new
millennium: How PIMS might be different tomorrow Paul Farris and Michael
Moore.
