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"The Profit Zone, " a "Business Week" Top Ten Book of the Year, examines 12 of today's great success stories--from GE to Swatch--and reveals how vital adaptations kept these companies on the edge of the ever-changing profit zone. Charts & graphs throughout.
The book that answers the most fundamental question in business: Where Will I Make a Profit Tomorrow? Why do some companies create sustained, superior profits year after year? Why are they always far ahead of their competitors in discovering the ever-changing profit zones of their industry? Why do others languish as their traditional way…mehr

Produktbeschreibung
"The Profit Zone, " a "Business Week" Top Ten Book of the Year, examines 12 of today's great success stories--from GE to Swatch--and reveals how vital adaptations kept these companies on the edge of the ever-changing profit zone. Charts & graphs throughout.
The book that answers the most fundamental question in business: Where Will I Make a Profit Tomorrow? Why do some companies create sustained, superior profits year after year? Why are they always far ahead of their competitors in discovering the ever-changing profit zones of their industry? Why do others languish as their traditional way of doing business turns into a no-profit zone? The Profit Zone provides the answers. It is a brilliant, original, and practical explanation of how and why high profit happens.
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Autorenporträt
Adrian J. Slywotzky and David J. Morrison, Authors of Profit Patterns and How Digital Is Your Business?; with Bob Andelman