The promotion of health by the wellness spa industry
Sophie Lanser
Broschiertes Buch

The promotion of health by the wellness spa industry

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It is only recently that the wellness spa industry has emerged to become a worldwide phenomenon. This paper is investigating the promotion of health by this flourishing industry. This study make use of three research questions. The first one intends to reveal the link between health and the wellness spa industry. Then, the author tries to demonstrate how the wellness spa industry can improve the quality of life of its public. Finally, the last one aims at discovering how the wellness spa industry is able to teach healthier lifestyles to its consumers. The author focused on expert interviews, w...