The Psychology of Attitudes and Attitude Change - Maio, Gregory R.;Verplanken, Bas;Haddock, Geoffrey
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This third edition explores the scientific methods that are used to better understand attitudes and how they change, updated to reflect the flurry of research activity in this dynamic subject over the past few years. Providing the fundamental concepts for understanding attitudes, with a balanced consideration of all approaches, the book pulls together many diverse threads from research across the world.
Key features: Research highlights illustrate interesting and important case studies and their findings Recap 'What we have learned' and 'What do you think?' questions at the end of chapters…mehr

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Produktbeschreibung
This third edition explores the scientific methods that are used to better understand attitudes and how they change, updated to reflect the flurry of research activity in this dynamic subject over the past few years. Providing the fundamental concepts for understanding attitudes, with a balanced consideration of all approaches, the book pulls together many diverse threads from research across the world.

Key features:
Research highlights illustrate interesting and important case studies and their findings Recap 'What we have learned' and 'What do you think?' questions at the end of chapters get students thinking Key terms and a glossary help students get up to speed with terminology Even more international in scope with research drawn from many countries and a stronger European perspective New research in areas such as hypocrisy, persuasion, matching and evaluative conditioning has been considered and included, showing the flourishing nature of thissubject area Online resources including multiple choice questions, journal articles and flashcards for students, and PowerPoint slides and essay questions for lecturers to use for teaching ideas, available at study.sagepub.com/psychofattitudes3e

Autorenporträt
Gregory R. Maio is Head of Department of Psychology at the University of Bath, UK.  He is interested in social values (e.g., equality, freedom, helpfulness), attitudes, and emotional processes. Gregory¿s principal interests at the moment are projects examining psychological connections between values and behaviour (including the adoption of a healthy lifestyle) and adult mental representations of children.
Rezensionen
This book strikes an excellent balance between general aspects and attention to details of attitudes and attitude change. Without being repetitive, the authors draw helpful connections between different parts of the book. The chapter structure makes the book easy to use as well as interesting for both students and teachers.

Hanna Kusterer 20181015