The Psychology of Design

Creating Consumer Appeal
Herausgeber: Batra, Rajeev; Seifert, Colleen; Brei, Diann

• Broschiertes Buch

Produktbeschreibung

Design plays an increasingly larger role today in creating consumer desire for products and liking for commercial messages. However, the psychological processes involved are only partially understood. In addition, design is inherently interdisciplinary, involving (among others) important elements of aesthetics, anthropology, brand strategy, creativity, design science, engineering, graphic design, industrial design, marketing, material science, product design, and several areas within psychology. While researchers and practitioners in all of these fields seek to learn more about how and why "good" design works its magic, they may benefit from each other's work. The chapters in this edited book bring together organizing frameworks and reviews of the relevant literatures from many of these contributing disciplines, along with recent empirical work. They cover relevant areas such as embodied cognition, processing fluency, experiential marketing, sensory marketing, visual aesthetics, and other research streams related to the impact of design on consumers. Importantly, the primary focus of these chapters is not on product design that creates functional value for the targeted consumer, but rather on how design can create the kind of emotional, experiential, hedonic, and sensory appeal that results in attracting consumers. Each chapter concludes with Implications for a theory of design as well as for designers.

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Produktdetails

• Verlag: Routledge
• Seitenzahl: 378
• Erscheinungstermin: 10. August 2015
• Englisch
• Abmessung: 229mm x 152mm x 20mm
• Gewicht: 547g
• ISBN-13: 9780765647603
• ISBN-10: 0765647605
• Artikelnr.: 42316096

Autorenporträt

Rajeev Batra is the S.S. Kresge Professor of Marketing at the Ross School of Business at the University of Michigan, USA. Colleen M. Seifert is Professor of Psychology at the Department of Psychologyat the University of Michigan, USA. Diann E. Brei is Professor of Mechanical Engineering and Associate Chair for Undergraduate Education at the University of Michigan, USA.

Inhaltsangabe

Part 1: Embodied Design 1. Implications of Haptic Experience for Product
and Environmental Design Joshua Ackerman 2. The building blocks of design:
Conceptual scaffolding as an organizing framework for design Lawrence E.
Williams 3. The Conceptual Effects of Verticality in Design Luca Cian 4.
Sensory Imagery for Design Aradhna Krishna Part 2: Designing Product
Features 5. Blue-washing the Green Halo: How Colors Color Ethical Judgments
Aparna Sundar and James J. Kellaris 6. Color Design and Purchase Price: How
Vehicle Colors Affect What Consumers Pay to New and Used Cars Keiko I.
Powers 7. Curvature from All Angles: A Review and Implications for Product
Design Tanuka Ghoshal, Peter Boatwright, and Malika M. 8. Effects of Design
Symmetry on Consumer Perceptions of Brand Personality Aditi Bajaj and
Samuel Bond 9. How to Design Logos to Increase Brand Equity Antonios
Stamatogiannakis, Jonathan Luffarelli, and Haiyang Yang 10. Dominant
Designs: The Role of Product Face-Ratios and Anthropomorphism on
Personality Traits and Consumer Preferences Ahreum Maeng and Pankaj
Aggarwal 11. How Consumers Respond to Cute Products TingTing Wang and
Anirban Mukhopadhyay 12. Cuteness, Nurturance, and Implications for Visual
Product Designs He (Michael) Jia, Gratiana Pol, and C.W. Park 13. The
Aesthetics of Brand Name Design: Form, Fit, Fluency, and Phonetics Sarah
Roche, L. J. Shrum, and Tina M. Lowrey 14. Designing for Experience Bernd
Schmitt Part 3: Underlying Processes 15. The Inherent Primacy of Aesthetic
Attribute Processing Claudia Townsend and Sanjay Sood 16. Processing
Fluency of Product Design: Cognitive and Affective Routes to Aesthetic
Preferences Jan Landwehr 17. Aesthetic Principles in Product Design and
Cognitive Appraisals: Predicting Emotional Responses to Beauty Minu Kumar
18. Good Aesthetics is Great Business: Do We Know Why? Ravi Chitturi 19.
Concealed but Felt: Change Blindness and the Evaluative Consequences of
Dynamic Transference James A. Mourey and Ryan S. Elder 20. Ergonomic Design
and Choice Overload Matteo Visentin, Samuel Franssens, and Simona Botti
21. Product Aesthetics and the Self Kelly B. Herd and C. Page Moreau Part
4: Design Methods 22. Eye-tracking Aids in Understanding Consumer Product
Design Evaluations Ping Du and Erin MacDonald 23. Enhancing Design
Intuition Jeffrey Hartley 24. Design Heuristics: A Tool for Innovation in
Product Design Colleen Seifert, Richard Gonzalez, Shanna R. Daly, and Seda
Yilmaz