THE PSYCHOLOGY OF PERSUASION - Delgado, Sonya;Ramos, Nathalie;Jacomino, Alexander
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The Psychology of Persuasion: How to Influence Your Customers is a practical and eye-opening guide that will take you to the heart of human decision making. This book not only breaks down the fundamental principles of persuasion, but also shows you how to apply them ethically and effectively in the world of marketing and beyond.Whether you're an entrepreneur, a marketing professional, or simply someone interested in better understanding human behavior, this book gives you the knowledge you need to positively influence and achieve success, without losing sight of ethics and authenticity. Get…mehr

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Produktbeschreibung
The Psychology of Persuasion: How to Influence Your Customers is a practical and eye-opening guide that will take you to the heart of human decision making. This book not only breaks down the fundamental principles of persuasion, but also shows you how to apply them ethically and effectively in the world of marketing and beyond.Whether you're an entrepreneur, a marketing professional, or simply someone interested in better understanding human behavior, this book gives you the knowledge you need to positively influence and achieve success, without losing sight of ethics and authenticity. Get ready to transform your strategies and win over your customers like never before!
Autorenporträt
Sonya Daniela Delgado MejíaEstudante de Psicologia na Universidad Americana, com uma área de interesse em neuromarketing.Nathalie Saraí Ramos FernándezEstudante de Marketing e Publicidade na Universidad Americana, com uma área de interesse em neuromarketing.Alexander JacominoDoutor em Ciências e académico da UAM.