Leigh Caldwell

The Psychology of Price

How to Use Price to Increase Demand, Profit and Customer Satisfaction

• Broschiertes Buch

Produktbeschreibung

Explaining the science behind pricing, The Psychology of Price has practical, jargon-free advice on pricing strategies and techniques that can be immediately applied. Includes a toolkit to work out the price point for any product plus expert tips to help businesses understand consumer behaviour and achieve higher sales.

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Produktdetails

• Verlag: Hodder & Stoughton
• UK edition
• Seitenzahl: 248
• Erscheinungstermin: 6. September 2022
• Englisch
• Abmessung: 215mm x 141mm x 15mm
• Gewicht: 279g
• ISBN-13: 9781780590073
• ISBN-10: 1780590075
• Artikelnr.: 34153193

Autorenporträt

Leigh is a pricing expert and leading researcher in behavioural economics, writing the UK's most popular behavioural blog (www.knowingandmaking.com) and appearing as a frequent guest on BBC News. By background a mathematician and economist, he is the founder and chief executive of Inon, the UK's leading pricing consultancy.